Over the last few years blogs have gone from being seen as the new innovative way of marketing to an outmoded hobby, leading businesses to make the grave mistake of overlooking the importance of having a blog presence for their brand.
Blogging is an opportunity that allows businesses to demonstrate and share their knowledge with the world, building credibility and gaining recognition for their expertise while not only bringing visitors to their website but also building a customer base for their brand as well as the industry as a whole. In fact, according to SEO experts, websites with blogs that are updated regularly received 55% more traffic than the ones that either do not have a blog or lack consistency.
Find below the main reasons why you should update your blog regularly.
To improve your website ranking
Search engine optimization or SEO is a rabbit hole of digital marketing and many of its tricks to success are a secret to businesses, one such secret being blogs.
A lesser known fact is that Google gives priority and higher rankings to fresh content. So when a blog is uploaded the previous ranking held by the website is re-evaluated and upped, increasing its visibility on search engine pages and bringing more visitors. This is highly beneficial to companies as the main objective of digital marketing is to make your website the top search result. Thus, blogs are a highly favored method of successful digital marketing and their effectiveness has been proved and tested by many researchers who strongly stand by the claim that regularly updated blogs help increase website traffic by more than 55%.
To become an authoritative entity in the industry
Blogs are an efficient way of showing that you and your brand possess an all-encompassing knowledge of the industry and its workings, and sharing this knowledge would establish you as a successful company, confident in their work and ability to provide goods and services in the eyes of the reader.
With high quality content on your blog any user who visits your site would consider you a trustable source of information and be enticed to associate with your brand to avail the services offered, perceiving them as better than what is available elsewhere in the market.
To have a loyal customer base
Imagine that you stumble across a blog that you love and read every article that has been posted on their website. However, as you eagerly wait for the next post you are disappointed to discover that the blog is not consistent and only posts once in a blue moon. At first you would hang around waiting for more but soon would be fed up with the inconsistency and stop reading the blog altogether.
Now imagine that you find another blog with quality content and regular posts. You would consider this platform to be reliable and trustworthy and would most likely associate yourself with the brand for a long time if not always.
Essentially, with a regular blog you would be building a loyal customer base with readers who keep coming back for your content and leading your company to success. This is not something that can be achieved with a Fickling blog.
To cover a range of keywords
Keywords are another essential aspect of search engine optimization as certain keywords must be typed into the search engines in order for websites with that content to show up. Blogs can be used to cover a range of keywords as every post can be written on and associated with a different keyword altogether, greatly expanding the range and reach of your blog.
As a result, regular blog posts on the keywords that connect well with your brand will keep your web pages at the top of the search results and draw traffic to it.
To increase your social media presence
Regularly posting on social media is just as important as regularly posting on your blog as it allows you to achieve two tasks that are key to your success: having multiple platforms work together to create a vast online presence for your brand and reach out to customers online to digitise your business. However, when there are no new products or services coming out and limited sales promotions, if any, to advertise, companies often struggle to decide what to post on their Instagram, Twitter and Facebook accounts to avoid losing followers. This is where blogs step in and save the day.
With a regularly updating blog you can always cross-post your new articles on social media accounts to further promote your blog and keep your Instagram and Facebook followers engaged. Moreover, with a regular blog you can run ads for any new articles posted, in addition to your product advertisements, which will target a demographic of avid readers and draw them towards your company with the promise of quality content.
For monetary success
To those who believe that blogs are a money pit and that the monetary investments that go into building a blog are never recovered are terribly mistaken. This is because once companies have built a successful blog with a large archive, they can use it in a number of ways to make money. Two such ways are posting premium content and publishing a book.
Once a company blog has established itself as a reliable source and acquired a large and loyal customer base, it can start a premium blog section. This is a section that will post exclusive content only accessible to blog members with a paid membership. A blog that has a large fan following will flourish with such a section as religious blog readers would pay for access to the exclusive content.
The second way is publishing a book. Once blogs have achieved success and built a large archive they can publish books by either putting together the posts or writing similar content and selling it through the blog itself. Readers would buy these books as if a company has triumphed as an industry leader in the eyes of their customers then a book put out by them would be bought by many.
Conclusion
Building a blog can be essential to your business and guarantee it success in a breath unmatched by any other marketing strategy. However, simply starting a blog for your business and updating every fortnight is not going to cut it. It is essential that this blog is updated regularly so that not only can you attract new customers but also retain old ones in order to build a brand that has a loyal customer following and not just a large one.
