The marketing world has seen a dramatic change the last few years and this change has largely been driven by Google ads.
Google ads is an advertising platform that is used by companies to reach large audiences and pitch their products for business growth. The function of Google ads is very similar to an auction. This is because whenever a user performs a Google search, the results that are brought up are on the basis of similarity of matches from the relevant key term optimisation. Thus, advertisements are always up against one another to obtain the top position on every users search, irrespective of their search engine.
The simple reason why Google ads are gaining popularity is that they are the fastest way for companies to earn clicks and get potential customers to visit their site. This is possible thanks to Google’s vast customer base that directly translates into increased visibility for companies, who do not have a large audience of their own, looking to grow their businesses. Essentially, companies that are using Google ads are feeding off on the users that Google has. An added advantage to this is that Google ads allow businesses to target the right demographic, as per their services, that boast a high engagement possibility.
But that is not all. There is a lot more to why every business should use Google ads for their promotions. Read on to find out.
Google ads channel intent for success
Users on social media do not log onto the platforms because they are looking to be advertised to, they are going on them for entertainment purposes. This means that the likelihood of users immediately scrolling past and tuning out the ads you post on Facebook or Instagram is highly likely.
On the other hand, Google ads allow you to harness the users intent to get them to look at the advertisement and click on it. This vast change exists because Google, in essence, is an advertising platform itself and when users make their searches they are looking to be advertised to.
In short, Google ads help users look at promotions as solutions to their problems and social media advertisements appear as an interruption to the browsing experience.
Google ads are the right advertising platform for non-professionals
If you are a small business it is most likely that you are not too keen on spending money and hiring professionals to run your ad account. This is a perfectly reasonable decision and is well understood by Google ads as they have produced an advertising platform that can be well run by any layperson.
The range of tasks to be completed before an advertisement is run include creating an ad that has the appropriate structure, gripping content, right keywords correlations to draw attention, selection of the target audience and platforms to run the ad for and on, and ensuring smooth working of analytics to track ad progress and payments made for their operation. All this is daunting work if not done with google ads.
The straightforward approach taken by Google ads has made it a platform that can be mastered quickly. Additionally, there exists a multitude of free resources online that give you the right technical assistance to make this process as easy as possible.
Google ads permit customisation to optimise your advertisement campaign
Every company has a different focus. Their priorities differ greatly as while some businesses might consider increasing the number of clicks on their ads the best strategy to get more people to visit their website, others might prefer to invest their resources into improving on the levels of viewer interaction with their content and assess the engaging quality of it.
Google ads offers companies a vast array of bidding strategies to choose from, this feature allows businesses to customise their strategy based on their goals. The range offer can end up intimidating users however, a solution to that is choosing the automated option.
The automated setting manages all ads and is highly favoured by new and small companies in particular, as it allows it gives them the liberty to not have to constantly adjust bids when running multiple advertisements. Businesses can choose this option when first setting up their ads and then make any necessary adjustments as they learn more about the other strategies and how they would suit the goals of the business.
The Google ad bidding strategy also includes ‘match types’. Match types determine the reach of an advertisement based on the entries made by any search engine user. The workings of a match type is simple, when bidding on a keyword to promote their brand all companies need to do is choose the match type(s) that determine how closely related a user’s search must be to the product for the ad to come out on top. This service allows companies to target users with high potential to turn into paying customers rather than wasting resources in sending the ad out to a large audience, most of which would not even be interested in the product or service that is being advertised.
Conclusion: Google ads – the key to business growth
Google ads is a highly favourable method of brand promotion for all types of companies. It provides provide businesses with a platform of unrivalled influence and reach that would give the right advantage for success if made the best use of. The ease of functioning of Google campaigns is an integral reason as to why companies prefer it over other methods of advertisements. The user friendliness attracts small businesses and non-professionals in abundance as is offers quality services at no professional cost. However, that is not to say that hiring a marketing agency is not at all needed when working with Google ads.
Like any other industry, expertise in the field is always rewarded with exemplary benefits. This is why should businesses look to hire professionals to run their Google ad account, it would be a wise decision. Professionals possess an in-dept understanding of the logistical functioning of the various aspects of Google ads which is unmatched even with all the Google ad tutorials put together.
