It is an undeniable fact that the secret to success is great content that appeals to your clients. Marketers, on the other hand, frequently overlook the value of sharing and marketing their content—after all, your target audience is unlikely to come across it by chance. You must deliver your content to your target audience in order for it to be effective.

A content distribution strategy will assist you in successfully distributing your marketing content. Your content distribution strategy is a plan for getting your material in front of your target audience through multiple marketing channels. 

Own Media Channels 
Owned media are channels that you own, giving you complete control over the material you post. It covers your company’s website, blog, social media profiles, email newsletters, and any other content you own. It may even be your own publishing mobile app.

Owned media channels are the simplest kind of distribution because they involve the least amount of work. Here are a few simple yet effective ways to attract customers via this channel: 

1. Blogs/Websites 
While pursuing the “Owned media channel” route, you’d want to start by creating a strategy for promoting your content across your owned channels to get the most out of it. You can not only post your content on social media once it has been published, but you can also increase the amount of engagement it receives.

For better reach it is often advised that you should include tweetable extracts along with some useful and insightful information to attract customers.

2. Email Newsletters 
Another owned media channel you can utilise to spread your information and create a relationship with your audience is email newsletters. Though some content marketers debate the effectiveness of email marketing, most businesses use it as part of their content distribution plan to disseminate their content. It’s the most direct way to convey information and news with folks who are already familiar with your business, whether you send emails personally or through third-party services.

Make sure to create engaging Email newsletters to guarantee maximum forwards too!

3. Ebooks 
Ebooks are an excellent way to distribute material and engage your audience. Long-form material, such as ebooks, is helpful to both companies and readers because in-depth knowledge of a topic and relevant information are important factors in content promotion. When written well, ebooks may be a powerful tool for enticing readers, generating new leads, and reaching a larger audience. All of it is extremely crucial for your content distribution strategy and can also aid by increasing brand awareness!

4. Videos 
Every day around 100 million people use the internet to watch videos. Why not use this to your advantage and turn your blog content into videos! Here it is important to note that you must include text with a call to action that will direct your target audience to your website. It’s a fantastic opportunity to broaden your reach and meet new people which you should definitely explore further.

Just keep in mind the following points and you are good to go: 

  • Define your objectives: what you want to show in the film and what will be the key topic. 
  • Choose from a product review, a lesson, a brand film, or anything else for your video. 
  • Consider the format ahead of time. For a video, each social media platform has its own set of standards or constraints. They can be technical, such as video quality, or they can simply refer to the size and duration of the movie. 
  • Make sure your video runs on a mobile device as well. 

5. Infographics 
As a sort of visual content, infographics are easily shared, making them an excellent content dissemination tool. Furthermore, they are easier to digest and hence encourage your potential client to look further into the content!

Your infographics can be based on already published content and you can end up making your writing even more unique by including data about the topic you’ve written about.  Not just this, infographics can assist you in making statistics more readable as well! Statistics might be difficult to comprehend and memorise otherwise but with the help of infographics you can turn numbers into drawings that are easy to understand, recall, and visualise. 

Earned Media Channels 
Earned channels are sometimes known as “shared” channels because they entail other people sharing your material. The main benefit of these channels is that everyone who shares your content does so for free, hence the term “earned.” Although it might be one of the most difficult channel to pursue, here are a few strategies that are bound to work in your favour:

1. Guest Blogging 
Believe it or not, guest blogging is one of the best ways to distribute content. You don’t just get to reach a broader audience, you also get to take advantage of high brand awareness and long-term partnerships with the experts from your industry. Just make sure to focus on authoritative websites in your related niche and content, and you are good to go!

2. Podcasts 
Although a decade ago podcasts were not as popular as they are today, today they are a pretty big deal and you NEED to make the best of it! Here are 4 benefits of podcasts that will definitely convince you to invest in them for your content:

  • They are the “IT” trend today with a fast growing audience.
  • Contrary to popular belief, they are very easy to create.
  • You can use the content multiple times in the form of podcast and blog, both.
  • You can collaborate and reach a wider set of audience every time!

3. Press Releases 
Got some exciting news to share? Go all out with a Press Release! This way you get to reach out to a wider audience and increase your chance of promotion too.

Here it is important to mention that if you’re launching new products/services, supporting a significant cause, or changing your brand name, press releases are a terrific way to go. If you wish to advertise your regular marketing postings, this channel will not function.

4. Q&A Platforms 
Ever tried Q&A platforms like Quora and Reddit? If not then this is your sign to hop on the bandwagon and get neck to neck with your competition. People visit these sites on a daily basis with a million questions. Just navigate through the categories and drop in your website along with relevant content under questions that are covered under your expertise. With the help of this practice you don’t just help the individual with the solution to their query, you end up providing informative information about your brand too!

5. Social media Groups 
The most potent method of marketing and market research is social media, however, when it comes to social media content distribution, several content marketers overlook Facebook and LinkedIn groups. Thousands of people join Facebook groups, especially those focused on popular themes. It might take some time but find some relevant groups on facebook and easily promote your brand there!

Moreover, although publishing posts in a group as a company is not permitted, promote your brand on a personal level amongst professionals and give your company the push it needs.

6. Online Platforms 
Some of the world’s most brilliant writers, thinkers, and storytellers flock to online platforms. If you wish to promote your content, Medium and Haro are two websites that can help you promote your content in the best way!

Paid Distribution Channels 
Paid channels are those that need payment in order to distribute their material. In general, earned media outperforms bought distribution; however, this is dependent on your company’s niche and objectives. Here are the best strategies that you must explore:

1. Pay-Per-Click (PPC) Advertising 
Each time an online user clicks on an ad or a link, pay-per-click (PPC) requires payment. The sponsor only pays when people interact with the advertising in this way. When combined with an SEO plan, PPC can generate high-quality leads.

Pro-tip: Ads in search engines—most commonly in Google—are one of the most common sorts of PPC. To publish your advertising, you’ll need to use the Google Ads platform.

2. Paid Influencer Marketing 
In today’s date influencers rule the market and have the potential to make it or break it for a brand. Make the best of this opportunity! Collaborate with influencers in you niche and boost your brand awareness and popularity while they create a loyal audience for you by sharing their personal experience online.

3. Sponsored Content 
Sponsored content is advertising that is paid for by the advertiser but developed and disseminated by another company, influencer, or publisher. Marketers who partner with publishers to distribute their branded content experience a 50 percent more brand lift than those who create their own content. This practice tends to make your brand look more trustworthy, hence, driving in more traffic!

4. Paid Social Ads 
Advertisements or sponsored material published on major social media sites and aimed at a specific audience are examples of paid social media. PPC advertising, branded or influencer-generated content, and sponsored content are all examples of this channel. The content’s format will differ depending on the platform on which it is shared.

At first glance, it is easy to confuse paid social ads and sponsored content as one and the same. This is not the case, while in the case of sponsored content, it is visible to just the followers, paid social ads can pop-up on anyone’s newsfeeds. 

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